Turkish Retailer Migros Ticaret Crowned Europe’s Strongest Grocery Retail Brand

The report, which assesses the strength of Europe’s leading grocery retailers using a metric known as the Brand Strength Index (BSI), is published in the latest edition of the European Grocery Report, published by ESM.

To determine the BSI score of each retailer, Brand Finance examines the efficacy of each brand’s* performance on intangible measures relative to its competitors. It evaluates brand strength in a process compliant with ISO 20671, looking at marketing investment, stakeholder equity, and the impact of those on business performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.

Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.

Migros Ticaret Tops The Rankings

Istanbul-based Migros Ticaret, which operates more than 3,500 stores across Türkiye, topped the rankings with a BSI score of 90.1, a rating of AAA+, a loyalty score of 9.0, and a reputation score of 9.8.

In second place, Swedish retailer ICA achieves a BSI score of 86.3, just ahead of Dutch operator Albert Heijn, in third with a BSI score of 86.1.

The Strongest European Grocery Retailers – The Top 10

1. Migros Ticaret (Turkey) BSI Score: 90.1
2. ICA (Sweden) BSI Score: 86.3
3. Albert Heijn (Netherlands) BSI Score: 86.1
4. Jumbo (Netherlands) BSI Score: 84.1
5. Tesco (UK) BSI Score: 83.9
6. E. Leclerc (France) BSI Score: 83.7
7. REWE (Germany) BSI Score: 83.5
8. Mercadona (Spain) BSI Score: 83.4
9. Edeka (Germany) BSI Score: 82.7
10. Kaufland (Germany) BSI Score: 82.4

ESM