The range of households consuming easter candies has expanded

According to the ConsumerPanel research of the GfK, spendings increased in casee of seasonal sweets, as well as in case of Easter ham. The average price increase also played a role in the increase in both product groups as well. The main venues of the purchases are the hypermarkets, not only due to their wide range of goods, but because of time constraints before the holidays.

The chocolate figures are the essential products of the Easter period, eggs containing gifts, as well as the traditional sweets packets. In March-April 2015 the range of households, consuming Easter chocolate figures increased by 7 percentage points, compared to the same period of the previous year. The customer base of Easter eggs containing gifts increased by 2-3 percentage points.

Source: ConsumerPanel, GfK