Savencia grows further vegan in Germany

With our innovation HOPE, we offer incredibly delicious plant-based food for sale,” Maren Huth, Marketing Director at Savencia emphasizes. “That’s because 88 percent of users consume regular cheese, too.” “HOPE” is the new brand for those who want to make a difference and make the world a little better through plant-based and conscious consumption, she says. The brand stands for optimism, joy of life and, above all, good taste, she said. “This way, we make it even easier for target groups to reach for plant-based alternatives. Because eating should be fun,” Huth says.

The recommended retail price for the entire range is 2.49 euros per product. The launch is entailed by various activities in social media as well as at point of sales. “Colorful secondary placements, cube columns, posters and wobblers” are intended to attract attention and generate impulse purchases. In 2023, a TV- and a digital campaign will provide further support for the brand.

Lebensmittelpraxis