PepsiCo to expand Saudi Arabia snacks facility

By: Trademagazin editor Date: 2023. 11. 14. 09:01

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The move is part of PepsiCo’s Saudi Arabia Vision 2030 plan to “boost sustainable food production in the Kingdom”. The US snacks and beverage giant is to spend SR200m ($53.3m) on expanding a snacks facility in Saudi Arabia.

The Lay’s crisps and Doritos brands owner said the investment in its plant in the eastern city of Dammam will increase the overall capacity to meet increasing local and export demand.

It said the move is part of its Saudi Arabia Vision 2030 plan to “enhance the Saudi agricultural sector and boost sustainable food production in the Kingdom”.

The work to expand the site is expected to be finished next year.

The snacks plant was opened in 2014 as a 5,000 sq m manufacturing facility to service Middle Eastern markets.

Brands manufactured in Saudi Arabia by PepsiCo include Lay’s, Doritos and Quaker Oats, as well as the local crisp brand Tasali.

The capital expenditure plan, announced on the sidelines of the Future Investment Initiative, held in Riyadh at the end of October, comes soon after the company revealed an expansion to its snacking plant in the Brazilian town of Cabo de Santo Agostinho.

It is to install a new production line at the site, which produces Cheetos and Cebolitos snacks for the local market.

Just Food