Albert Heijn Expands ‘Low Price’ Own-Brand Offering
Dutch retailer Albert Heijn has expanded its assortment of affordable, own-brand products offered under the Prijsfavorieten (Price Favourites) campaign, featuring the blue thumb.
The new additions include drugstore products, drinks and animal feed.
The range offers more than 1600 items, ranging from bananas to peanut butter and detergents to stroopwafels.
The retailer aims to offer affordably priced daily groceries products and household items under the campaign.
Henk van Harn, director of merchandising and sourcing at Albert Heijn, said, “We see that customers are increasingly paying attention to price and that the popularity of our Prijsfavorieten is increasing enormously.
“At Albert Heijn, we think it is important that customers can continue to do their daily shopping at an affordable price and we want to make better food accessible together. For everyone. I am pleased that we are once again expanding our Prijsfavorieten offer with top-quality products.”
Shoppers at Albert Heijn can also avail of additional bonus offers every week. My Albert Heijn Premium customers receive an even greater discount with the ‘Bonus Box’, the retailer added.
Albert Heijn has also launched a commercial to highlight the range with its ‘Prijsfavorieten Parade’ campaign.
Related news
Spanish Eroski stays on course thanks to AI and private labels
Despite higher costs, supermarket group Eroski ended the quarter with…
Read more >Tommy Brings Coop Italia Products Exclusively To Croatia
Croatian grocery retailer Tommy has forged an exclusive partnership with…
Read more >Less meat, same taste: Lidl mixes minced beef with plant-based proteins
Lidl is launching “hybrid” meat in Belgium: minced meat that…
Read more >Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into…
Read more >Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than…
Read more >