Carrefour Expands Grocery Delivery Partnership With Just Eat In Italy

This collaboration will allow Just Eat’s three million customers to access a wide range of products from Carrefour stores, including fresh produce and daily care items.

The service is already available in the cities of Milan, Rome, Genoa, Turin, and Bologna, counting on a network of 30 online stores.

Within the first year, the companies aim to expand the network to over 200 stores in more than 50 cities.

The deliveries will be managed by cycle/motorcycle riders employed by Just Eat, underscoring the company’s focus on the safety and professionalism of its delivery personnel.

The Partnership

This partnership reflects Just Eat’s strategy to diversify and expand its offering into the grocery sector. At the same time, Carrefour Italia aims to enhance its digital retail capabilities and focus on omni-channel consumer needs.

The collaboration is seeks to meet the evolving needs of Italian consumers by offering a complete and convenient online delivery experience.

According to Alessandra Grendele, director of e-commerce, marketing, data and digital transformation at Carrefour Italia the extended partnership guarantees “an even simpler, more flexible and comfortable shopping experience for all consumers who will choose to receive their shopping comfortably at home through a quick and reliable service.”

ESM