Albert Heijn adds new products to its low-price private label selection

By: Trademagazin editor Date: 2023. 04. 21. 10:42

Dutch retailer Albert Heijn has added 100 new products to its Prijsfavorieten campaign, which seeks to offer affordable private label FMCG products for households. As part of a four-week campaign, Albert Heijn is offering a 25% discount on three products in the campaign each week.

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