Trademagazin > News and articles > Market News > Albert Heijn adds new products to its low-price private label selection
Albert Heijn adds new products to its low-price private label selection
Dutch retailer Albert Heijn has added 100 new products to its Prijsfavorieten campaign, which seeks to offer affordable private label FMCG products for households. As part of a four-week campaign, Albert Heijn is offering a 25% discount on three products in the campaign each week.
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