Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time.

The players can send the codes via SMS or throught on-line interface. The daily 31 lucky winners can choose between laptop, or an LCD TV. Borsodi use the code send back game succesfully for years, that is a great promotional power. The quick prizes and the immediate responses encourage consumers to buy more and more of the promotional product.