We still love sweet wine

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out in the Zalaegerszeg wine marketing conference of the Budapest College of Economics Institute.

The marketing orientation of the Hungarian winemakers was also discussed at the conference: due to the market competition, the usage of marketing tools has improved, but still not enough conscious. This is because of the wine makers often do not have adequate financial resources, the marketing skills of communication is often missing and smetimes they have unrealistic expectations over the marketing – reports szabadfold.hu.