Aliexpress opens in Madrid

In Madrid, Alibaba has opened a 740 square metre shop in the Xanadú shopping centre.

Chinese online giant Alibaba is pushing its multi-channel strategy in Europe. The company has opened its first Aliexpress store in a popular shopping centre in Madrid.

The Chinese online giant Alibaba is targeting Europe: Now it has opened the first shop of its platform Aliexpress in the Spanish capital. The 740 square metre shop is located in the Xanadú shopping centre on the outskirts of Madrid. Nonfood and electrical articles such as electric scooters, suction robots, coffee machines, smartphones and headphones are offered. A few months ago, Alibaba had already tested its physical presence in Madrid with a pop-up store.

According to media reports, Spain is the third-largest foreign market for Alibaba after Russia and the USA. Although Aliexpress is now represented in Europe for the first time on a stationary basis, the platform itself is now present in 220 countries, including Germany.

Lebensmittel Zeitung