Kroger launches in-store ‘ghost’ kitchens

US-based Kroger has launched two ‘ghost’ kitchens at stores in Indianapolis and Columbus in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants.

ClusterTruck is a software platform that powers profitable, vertically integrated delivery-only kitchens. Founded in 2015, the company operates kitchens in Indianapolis, Columbus, Denver, and Kansas City. The kitchens offer multiple cuisines, with products cooked to order and delivered by its own team of couriers. This ensures that nearly every order is in the hands of the customer within seven minutes of the meal’s preparation. The average time between placing an order and a customer receiving their food is less than 30 minutes.

Retail Analysis