Croatia’s Konzum To Increase Sale Of Local Fresh Produce Due To Closure Of Greengrocers

Croatian retailer Konzum has said that it will open additional sales channels for local producers affected by the closure of greengrocers in the country due to COVID-19.

The retailer, which is part of Fortenova Group, said in a statement that it was ‘ready to offer’ its repurchasing capacities and sales networks to producers that are unable to put their products on the market due to store shutdowns.

Farmers and local producers are encouraged to contact distributors PIK Vinkovci, Marinada and Fragaria, which will in turn establish delivery channels to Konzum stores.

Konzum said that fruit and vegetable products of local origin already account for more than 80% of the retailer’s turnover in the fresh produce category.

ESM