Starbucks' New Logo leads to Boycott Call in US

The US Christian group, The Resistance, has called for consumers to boycott the US coffee giant after saying its new logo has a naked woman on it with her legs “spread like a prostitute”.

But Starbucks
has said the image, which is based on a 16th century Norse design of
a mermaid with two tails, is not inappropriate. Instead, it is
actually a more conservative version of the original design that hung
above the chain’s first store which opened in Seattle in 1971.
The
image is appearing on some of its cups as a promotion and will
continue to be used for several weeks.
Starbucks owner Howard
Schultz has described the logo as “bare-breasted and Rubenesque”,
adding it “was supposed to be as seductive as the coffee
itself”.
Starbucks, which has just opened its first outlet in
Argentina, has some 16,000 coffee shops in 44 countries.