Kraft Foods to close Brasso chocolate plant

By: trademagazin Date: 2008. 11. 14. 00:00

International giant Kraft Foods will shut down its chocolate factory in Romania and lay off its 440 employees next year, saying it can no longer expand at its current location.

Kraft, which will continue to produce chocolate under the local
brands Poiana and Africana, bought the factory in the central
Romanian city of Brasov in 1994. "Due to space limitations …
and the downtown location of the Kraft production unit, raising
production in Brasov is not a viable option," Kraft Foods
Romania general director Lachlan Grave was quoted as saying by news
agency Rompres.
capacities in our factories were studied and we identified
opportunities to consolidate production more efficiently in other
Kraft units."


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