Beyoncé strengthens Adidas

The German sportswear company, Adidas, is working with the famous American singer to market shoes and clothing products, thus strengthening Adidas’s everyday clothing collection – origo wrote after Business of Fashion.

Last year, the singer closed her collaboration with Philip Green’s British fashion company, bought herself and her own brand, Ivy Park out.

Adidas indicated that they respected the independence of Beyonce’s own company.
Adidas has already worked with a number of celebrities, such as Kanye West, to present a retro shoe collection. Last year, as a brand ambassador, Kylie Jenner joined the company in a running shoe advertising campaign. (origo)