Macy’s takes college students shopping by bus
As part of Macy’s back to school campaign the US retailer is shuttling college student to its stores. The college crowd is estimated to be spending USD 913 million on school supplies this year. Macy’s also tries to build its brand with the so-called Generation Y with activities such as the popular lip dubbing competition on YouTube. Both the bussing and the competition receive strong media backing.
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