Data speak

Three years ago the marketing department of the University of Mississippi surveyed customers’ level of satisfaction with bars and restaurants. Nearly 47 percent of guest said they never complained about bad service or food – even if the waiter asked for their opinion; 65 percent of dissatisfied customers never return to that restaurant.

Three quarters of these people said they would share their negative experience with friends and family; however, 80 percent would still give a second chance to the place. The study revealed that people know mistakes occur – they just want them corrected.