A new whiskey on the market

The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son in 1896, and currently produced and owned by The Edrington Group. The single malt whiskies used in The Famous Grouse blend include the Edrington owned Highland Park and The Macallan.[2] Its emblem is the Red Grouse, Scotland's national game bird.

It has been the highest selling whisky in Scotland since 1980. As a standard price blended Scotch whisky, its main competitors in its home market are Bell's, Teacher's and Grant's. The majority of its UK sales are during the Christmas period