Lego is mulling a rental service as part of a sustainability push

Danish toy maker Lego will potentially introduce a brick rental option to address plastic waste.

According to a Telegraph report, the firm has committed to making its bricks from sustainable sources within the next decade.

A Springwise report noted that Lego has invested millions of pounds on increasing sustainability throughout the firm and has set ambitious goals. The firm has a team dedicated to researching and developing non-plastic materials, including plant-based.

Lego, which manufactures 19 billion pieces per year, was named number one in the world in the Reputation Institute’s annual corporate responsibility study.

Inside Retail