European consumer complaint trends

Compared to the number of advertisements published in Europe, the number of complaints in connection with advertisements is low, but the 65,000 complaints give much work to the European Self-Regulatory Organizations! For prevention, about 160,000 advertisements have been investigated in advance. 39 percent of the complaints were accepted, and nearly 60 percent of the complaints not.

In 2016, about 65,000 complaints were handled in connection with 32,000 advertisements according to the summary of the 27 European Self-Regulatory Organizations, the European Self-Regulatory Organization (EASA). The data reveals interesting trends. Due to complaints of NGOs, the number of complaints increased by 22 percent.