Insider

POPAI Hungary Association’s first meeting of the year was held on 11 March 2014 at SIRHA Budapest and was open to non-members too. In the VIP room of Pavilion G Szilvia Máté, the head of BD-Expo Kft. and POPAI Hungary general secretary Ildikó Kátai talked about the EuroShop trade fair. Dr István Réti, research director with ET Research and POPAI Hungary board member spoke about the most important things concerning their Shopper Research scheduled for this year.