Aldi introduces first TikTok campaign

Aldi Nord and Aldi Süd have debuted with their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers – who have nearly 4 million followers – to promote the Engie energy drink. Aldi Nord and Süd have been active on TikTok since 2020, but this is the first time that they are using their presence for marketing purposes.