Unilever enters the Hungarian detergent market

Unilever enters the detergent market in Hungary: the company introduces the worldwide-known Surf brand In Hungary. With its 1.5 billion euros annual turnover, the Surf is one of Unilever’s “billion euros” brands.

The Surf detergent product line in all popular formats – washing powder, liquid detergent, washing capsules – will be available in stores. The Unilever recommends the washing powder for customers who like traditional products, while the capsule is the optimal solution for customers who like convenience, while for those who like the smell of freshly laundered clothes, the liquid version may be the solution.