Müller UK & Ireland Agrees To Acquire Biotiful Gut Health

The acquisition will allow Müller UK & Ireland to enter the functional health yoghurt and drinks segment.

Biotiful Gut Health produces a wide range of kefir and other natural gut health products.

Founded in 2012, the company has received multiple-award winning business. The deal will allow the dairy company to address more consumer needs across the category.

Richard Williams, CEO of Müller Yogurt and Desserts stated, “This is a business which fits really well within our existing portfolio of brands. We are already growing and optimising our range of health and nutrition products and Biotiful Gut Health will really help us expand into new growth areas to meet changing consumer needs.

“We’re confident that our investment in Biotiful will enable the brand to further accelerate its growth potential, benefitting both consumers and our retail partners.”

Biotiful Gut Health

Post the acquisition, Biotiful Gut Health will continue to operate as usual, the dairy giant added.

Founder, Natasha Bowes, will continue to support the team in an advisory capacity to ensure a smooth transition.

Müller yoghurts and desserts CEO, Richard Williams, will join the existing leadership team to help it unlock future growth ambitions.

Bowes commented, “Since founding the company 13 years ago, through unwavering focus and dedication to best-in-class innovation and product quality, Biotiful has gone from strength to strength and grown into the successful consumer-centric business it is today.

“I am humbly proud of Biotiful’s major positive impact on the entire category so far, in bringing natural health to the forefront of innovation in yoghurts. And I’m especially excited about how this can now be amplified and accelerated through the Müller acquisition, with its breadth and depth of resources and ambition to take natural gut health to the next level.”