Senior managers of top companies were drawn in on LinkedIn

Gabriella Heiszler from Spar also has a lot of followers
Data from a study conducted between June and August 2022 by analyzing the LinkedIn pages of the CEOs, HR, finance, and communication and marketing managers of the largest Hungarian corporations show a rapid increase in the importance of LinkedIn use. Uniomedia’s research not only examined the size of the follower base of the top managers of the largest Hungarian companies, but also the ratio of likes, comments, and shares to their posts compared to the number of their followers. The latter value, the so-called “follower engagement rate” shows the effectiveness of communication on a professional social platform; refers to the active professional network of the given manager, and a high value contributes to further growth in the number of followers. If the indicator in question is between 10-15 percent, it indicates average activity, while a high rate testifies to an intensive professional relationship system that is also active on digital platforms, suggesting a conscious strategy.
Based on the ratio of engagement and number of followers, just like last year, Tibor Rékasi, CEO of Magyar Telekom, leads the list with a ratio of 90%*. From last year’s TOP5, he is the only leader who was included in the overall engagement-based list in 2022, which shows that the field is changing dynamically as LinkedIn use develops. In this year’s total, Péter Pantl, MOL’s communications director, came second, while Alfons Dintner, CEO of Audi, became the imaginary bronze medalist.
Related news
NKFH: poppy seeds recalled due to pesticide
Spar Hungary Ltd. has recalled edible poppy seeds due to…
Read more >Teaming up for thousands of paws – SPAR and the National Animal Protection Service together help animals in need
Thanks to the joint work of SPAR Hungary and the…
Read more >Tommy Brings Coop Italia Products Exclusively To Croatia
Croatian grocery retailer Tommy has forged an exclusive partnership with…
Read more >Related news
Drought, technological competition and collaboration: the domestic melon season has begun
The 2025 Hungarian melon season starts amidst serious challenges: the…
Read more >Leadership change at Fornetti: Nándor Szabó is the new Managing Director
Nándor Szabó will take on the role of CEO of…
Read more >Change in Zwack management: Csaba Belovai is the new CEO of Zwack Unicum Plc.
According to the decision of the owners of Zwack Unicum…
Read more >