Velvety and trendy

Smoothies have officially arrived in Hungary. A Hungarian owned enterprise is making this drink in three stores at the moment. What happens when we mix fruit juice, milk shake and sorbet together with some ice? If we do it well, it’s going to be a business success. Smoothie is a sweet, frozen, mixed drink made primarily from fresh fruit or vegetable pulp. Sometimes ice and or frozen yoghurt is added, as well as many other things. It resembles milk shake and contains a lot of minerals. Its global success is the result of the wellness trend. The variety of recipes is practically endless. Honey, walnut, spices, lemon or herbs can all be used for flavouring. Smoothie King established in the 60’s, is one of the most successful franchise chains based on smoothies. It has 475 bars in 32 countries at present. Bottled products appeared in stores in the mid 90’s. Vita Juice Bar, the first smoothie franchise chain in Hungary has three units in Budapest. Sixteen smoothies are sold at the moment in Vita Juice Bars. HUF 750 for 3.5 dl looks a bit expensive, but the owners are satisfied with the results of the first year. They have also received many enquires from all over the country regarding the franchise system.