Anyone can get their own wine from Tokaj by adopting a vine
The difficult period, which also affects winemakers, opened the door to crowdfunding. In Tokaj-Hegyalján, for example, anyone can adopt a vine, and after a year, without any effort, they can even get their own wine with their own name.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/10/Ke%CC%81pernyo%CC%8Bfoto%CC%81-2022-10-06-14.46.35.png)
Crowdfunding is spreading
“I found the Brancs community marketplace on the Internet completely by accident, and I really liked how innovative they are, how they embrace new ideas and give them space. I already had the idea of MyWine last year, but I hadn’t worked on its development at the time, but Brancs made it clear to me that it is time to implement this idea. This is a crowdfunding where people can buy different packages, there is also a supporter package, which is still less known in Hungary, but already works well in many countries, the point is, that in this way an agricultural program supported by the community is realized. During community financing, the consumer learns about the origin of the food, in our case the cultivation and harvesting of grapes, the winemaking process, and the maker himself, and thus a trust is formed between the producer and the consumer. This was also our goal, to make a wine together with the consumer in which both of us are enthusiastic about”
István Takács, winemaker, tells HelloVidék.
It is interesting that the adopter also receives regular information about the work processes.
Related news
There are serious problems in the Hungarian wine industry
The year 2024 was a difficult period for Hungarian viticulture…
Read more >The rise of alcohol-free wines: dynamic growth and domestic successes
The non-alcoholic wine market has shown significant growth in recent…
Read more >Grand Tokaj Zrt. would produce higher quality wines
Grand Tokaj Zrt. should focus on producing wines of higher…
Read more >Related news
KSH: in January, consumer prices exceeded the values of the same month of the previous year by 5.5 percent on average
Compared to January 2024, food prices increased by 6.0 percent,…
Read more >Márton Nagy: high food inflation is unacceptable, the government is ready to take action with all means to protect families
According to Márton Nagy, high food inflation is unacceptable, and…
Read more >NGM spokesperson: prices were already corrected in the last days of January
According to the Central Statistical Office (KSH), in January 2025,…
Read more >