Anyone can get their own wine from Tokaj by adopting a vine
The difficult period, which also affects winemakers, opened the door to crowdfunding. In Tokaj-Hegyalján, for example, anyone can adopt a vine, and after a year, without any effort, they can even get their own wine with their own name.

Crowdfunding is spreading
“I found the Brancs community marketplace on the Internet completely by accident, and I really liked how innovative they are, how they embrace new ideas and give them space. I already had the idea of MyWine last year, but I hadn’t worked on its development at the time, but Brancs made it clear to me that it is time to implement this idea. This is a crowdfunding where people can buy different packages, there is also a supporter package, which is still less known in Hungary, but already works well in many countries, the point is, that in this way an agricultural program supported by the community is realized. During community financing, the consumer learns about the origin of the food, in our case the cultivation and harvesting of grapes, the winemaking process, and the maker himself, and thus a trust is formed between the producer and the consumer. This was also our goal, to make a wine together with the consumer in which both of us are enthusiastic about”
István Takács, winemaker, tells HelloVidék.
It is interesting that the adopter also receives regular information about the work processes.
Related news
This could be the reason for the dramatic decline in red wine consumption
In recent years, there has been a noticeable decline in…
Read more >ALDI Launches Supermarket First Own-Label Aluminium Wine Bottle for Just £5.99
Aldi is toasting to a greener future with the launch…
Read more >The European Commission has proposed to strengthen the competitiveness of the EU wine sector
The European Commission is proposing measures to improve the competitiveness…
Read more >Related news
Easter long weekend: this is how store opening hours will be in 2025
Easter this year will bring significant changes to the opening…
Read more >Eurozone industrial production exceeded expectations in February
Eurozone industrial production rose more than expected in February, both…
Read more >Róbert Zsigó: the average effect of margin stops is almost twenty percent
As a result of the introduction of the margin freeze,…
Read more >