Banana, roll, toothbrush: These were the most sought after products of the ALDI Festival Stores

ALDI opened temporary shops for the three summer music festivals and at the 17th FINA World Championship, serving over two hundred thousand more customers during their opening hours. The most popular products were fruits, pastries, on-site free grilled dishes and a toothbrush.

The first temporary ALDI shop opened last year at the Sziget Festival last year, which immediately became the favorite of visitors with its own branded offerings, its usual low store prices and its free Grill area, and also won the most spectacular brand location title in an audience vote. This year, five pop-up stores were available for the audience of the summer music festivals and the watersports world championship.