HEINEKEN conquers Asia and Mexico

HEINEKEN, the world’s third biggest brewing company performed better than they had hoped, because sales in the Asian market increased by 11 percent. Heineken’s volume sales were up 2.2 percent and profit increased by 2 percent. Emerging markets realise nearly two thirds of the group’s sales. Recently Heineken bought Slovenia’s biggest brewing facility for EUR 114 million. Back in 2010 the company also acquired Femsa’s market in Mexico, offering a 20-percent share in the company in exchange.