McDonald’s Korea launches voice-guided kiosks, a first in Asia

By: Trademagazin editor Date: 2024. 09. 16. 09:44

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McDonald’s Korea has introduced voice-guided self-service kiosks at some of its Seoul locations, making it the first fast-food chain in South Korea to do so. They did this to make it easier for visually impaired customers to order.

These special kiosks, equipped with voice guidance software and touch pads, were first installed at 15 McDonald’s stores near centres that assist visually impaired individuals and schools for the blind. People with vision problems can plug in their own earphones to hear instructions and menus, even in noisy environments.

This move by McDonald’s in South Korea is the second of its kind, with the first being in the US. It’s also a groundbreaking step for fast-food restaurants in South Korea. McDonald’s Korea plans to extend this service to all of its stores in the country.

A company representative emphasised their commitment to meeting the needs of visually impaired customers, noting that they had been working on this service for a long time.

Inside Retail Asia