Generation Y is now history, here comes Generation Z

According to an expert at AdAge, the so-called Generation Z will be an even bigger challenge for marketing managers to reach than Generation Y was. There are 72 million consumers in the 2-19 age group and these young people don’t believe in the illusion of the perfect world at all. These consumers are highly skilled and innovative, and they are only interested in their own affairs. They come and go whenever and wherever they want to, and they only understand digital communication – so they expect it to be contacted by digital means.