Coca-Cola debuts ‘transformation-flavored’ soda in its latest limited-time offering

After last year’s roll-outs Coca-Cola Starlight, Coca-Cola Byte, the artist Marshmello’s Limited Edition Coca-Cola and Coca-Cola Dreamworld, Coca-Cola Move hits store shelves in the U.S. and Canada on Feb. 20.

Similar to other beverages released under the Coca-Cola Creations platform, the beverage doesn’t promote a flavor, such as cola, cherry or vanilla, but rather a mood. What is more, as with its other Creations flavors, the company isn’t sharing what Move tastes like. In this case, the beverage tastes like transformation — a way of self-expression that is powerful and resonant for today’s generation, especially through music, Oana Vlad, the company’s senior director of global strategy, said in the statement.

The Coca-Cola Creations platform, which debuted in 2022, was introduced to highlight the company’s signature beverage while drawing in younger consumers.

Food Dive