Unilever wants to get rid of the term ‘normal’ with care products
Unilever makes the decision after criticism the company has received for the non-inclusiveness of their advertisements and product denominations.
Last summer, the Indian division changed the name of its whitening face cream Fair & Lovely to Glow & Lovely. The use of the words “fair,” “white” and “light” on the cream packaging and in advertisements incorrectly suggests a unique beauty ideal, according to Unilever. In 2017, the company was criticized for an ad from Dove, in which a black woman took off her top to reveal a white woman.
“We know that just removing the word ‘normal’ will not solve the problem, but we believe it is an important step towards a more inclusive definition of beauty,” said Sunny Jain, head of Unilever’s beauty department. personal care.
From March this year, the word ‘normal’ will no longer be used to describe hair type or house color on some 200 Unilever beauty and care products.
Related news
Unilever seeks to divest Dutch classics
Unilever is considering the sale of classic Dutch brands such…
Read more >Unilever power brands drive sales growth in third quarter
Unilever has seen strong growth in the third quarter of…
Read more >Unilever sells Russia and Belarus operations to Arnest Group
Arnest Group is a local manufacturer of perfume, cosmetics and…
Read more >Related news
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >Style rethought – Hungaria sparkling wine has been renewed!
Hungaria, one of Hungary’s most popular bottle-fermented sparkling wine brands,…
Read more >