Unilever turns to generative AI to cut costs and boost growth

The food and drink manufacturer has expanded its partnership with the business in a multi-year programme that aims to set a new industry standard in gen-AI-powered productivity.

This includes scaling use cases that have shown to be effective in delivering cost reductions and operational efficiencies across the business globally.

Unilever will look to leverage Accenture’s GenWizard platform – which has more than 350 patents and ready-to-apply tools and frameworks – to accelerate its technology and digital product development.

Unilever CEO Hein Schumacher said: “We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential.

“Now, as part of our action plan to deliver faster growth, drive productivity, and dial up performance, we’re going deeper. With the help of Accenture’s world-class tools and capabilities, we will be able to analyse where and how AI can have the highest transformational impact and deliver the greatest returns.”

Accenture chair and CEO Julie Sweet added: “This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale gen AI to power productivity and value at speed.

“Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted gen AI solutions across its business that can realize efficiencies and cost savings, uncover new ways of working and ultimately help drive competitive advantage.”

Grocery Gazette