Unilever Named Official Sponsor Of FIFA Women’s World Cup 2023
FIFA has announced Unilever personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.
The partnership will run through to 2027 and will include the FIFA World Cup 2026 and the FIFAe Finals, and marks the first time that FIFA has teamed up with personal care brands across women’s, men’s, and FIFA esports.
The FIFA Women’s World Cup 2023 is set to be the biggest standalone women’s sporting event in the world, reaching an estimated 2 billion people. FIFA is targeting 1.5 million attendees across the tournament’s 64 matches.
Collaboration
As part of the agreement, FIFA and Unilever will collaborate with FIFA’s Women’s Development Programme. Launched in 2020, this initiative is designed to provide opportunities for women and girls and supports the continued growth of women’s football around the globe.
Unilever said it will provide funding, human resources, and support for tailored development programmes to tap into the upsurge in interest surrounding the women’s game.
Investing at all levels from grassroots to FIFA’s top tournaments, Unilever will have the opportunity to supply a total of 80,000 gift packs containing personal care products direct to fans at various FIFA events over the coming years.
Related news
Lightning-fast washing without compromise – Coccolino Wonder Wash has arrived
Unilever’s latest innovation, Coccolino Wonder Wash, is a new generation…
Read more >Unilever acquires personal care brand Wild
Unilever today announced it has acquired the personal care brand…
Read more >AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation:…
Read more >Related news
A new era in the global economy? – New challenges for our country
May 2025 brought an acceleration of change in the global…
Read more >This is how you can keep your hair and skin healthy during the approaching summer heatwave
Styling, dyeing and blow-drying can all weaken the internal structure…
Read more >New cycle, stable operation, unchanged direction – ÖRT management has received trust
The General Assembly of the Hungarian Self-Regulatory Advertising Board (ÖRT)…
Read more >