Unilever Named Official Sponsor Of FIFA Women’s World Cup 2023

The partnership will run through to 2027 and will include the FIFA World Cup 2026 and the FIFAe Finals, and marks the first time that FIFA has teamed up with personal care brands across women’s, men’s, and FIFA esports.

The FIFA Women’s World Cup 2023 is set to be the biggest standalone women’s sporting event in the world, reaching an estimated 2 billion people. FIFA is targeting 1.5 million attendees across the tournament’s 64 matches.

Collaboration

As part of the agreement, FIFA and Unilever will collaborate with FIFA’s Women’s Development Programme. Launched in 2020, this initiative is designed to provide opportunities for women and girls and supports the continued growth of women’s football around the globe.

Unilever said it will provide funding, human resources, and support for tailored development programmes to tap into the upsurge in interest surrounding the women’s game.

Investing at all levels from grassroots to FIFA’s top tournaments, Unilever will have the opportunity to supply a total of 80,000 gift packs containing personal care products direct to fans at various FIFA events over the coming years.

ESM