Breakfast cereal buyers are looking for new flavours and healthy products

By: Trademagazin editor Date: 2024. 04. 22. 12:47

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According to the Hungarian Chamber of Agriculture (NAK), consumers are looking for new flavours and various “free-from” products are becoming increasingly important.

This article is available for reading in Trade magazin 2024/4

Over the past decade, the composition of breakfast cereals has changed significantly: their carbohydrate, sugar and salt content has decreased, while their protein, fat and fibre content has got bigger. NAK’s market map reveals that domestic producers have a smaller presence on store shelves. //