Shopping trolley with RFID tag revolutionises offline channels
If retailers want to build a loyal group of customers, they must learn about their needs and turn shopping into an experience. The wanzl connect system by Wanzl can help them in this: one of its pillars is the shopping trolley equipped with an RFID tag, which makes it possible to turn shopping in a brick-and-mortar store into as much of an experience as a few clicks on the internet.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2018/10/Nagy-Edit_Wanzl_opt_cropped-232x300.jpg)
Edit Nagy
Wanzl Magyarország
managing director
Checking in via the application, the system organises the shopping in accordance with the needs of the customer. For instance products on the digital shopping list can easily be found, and the customer receives personalised promotional offers or recipes. What is more, at the end of the shopping wanzl connect recommends opening a new checkout to the store manager if the queue is too long.
‘To be very close to shoppers’ – this is the advantage that wanzl connect offers. (x)
Related news
We are further deepening our agricultural relations with Azerbaijan
He also discussed educational, scientific and animal husbandry issues with…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >In addition to the soccer EC, shopping also keeps the country in a frenzy
An online survey was conducted by Pepita.hu, which revealed that…
Read more >Related news
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >