The television increases the market share of OTC products the most

Atmedia, as the market leader TV sales house is committed to strengthening and building the television advertising industry.

In 2016, together with GfK, the company implemented a new analysis on the impact of the different types of media on FMCG sales, and it has been shown that television has greater impact on the sale of FMCG products than any other media type. (Cost or Investment – Impact of television ads on the sale of FMCG products)

In 2017, they conducted an analysis of the OTC market, how ads on different media types affect their market share in value. In the implementation of the analysis Atmedia’s partner was the international QuintilesIMS.

TELEVISION INCREASES THE MARKET SHARE OF BRANDS THAN ANY OTHER MEDIA TYPE.