The image of OMV’s retail network is getting a new look in Central and Eastern Europe

By: Trademagazin Date: 2024. 06. 17. 10:59

OMV has taken another step in the transformation of the company: in the next three years, the company will introduce its new image in seven countries, in addition to Hungary, Austria, Romania, Slovakia, the Czech Republic, Bulgaria and Serbia. The strategy aims to contribute to the creation of a world in which sustainable energy, sustainable mobility and a sustainable lifestyle can become a reality for everyone.

The brand and design will be completely renewed at all points of contact at OMV – including in B2B (business-to-business) and consumer communication. The new design will be gradually introduced at OMV’s approximately 1,000 filling stations, which serve more than 650,000 customers every day. The new brand image will also appear on eMotion’s rapidly expanding electric charging network.

The first of the digital touchpoints is the new.omv.com website, which presents details of the new image and brand strategy. In Hungary, the new brands will appear in communications after the transformation of the filling stations.

“At OMV, we work to help keep our customers on the move. Our goal is to simplify and further improve the service provided to those traveling by vehicle by anticipating their future needs and expectations and offering them a range of innovative, sustainable services. Our new brand image and Our slogan “Forward for Good” expresses that we constantly strive to move forward in all areas”

– said Botond Kováts marketing manager