Instead of items, Internet users are now buying experiences as gifts, according to a survey

There was a turnaround in e-commerce at Christmas, with people buying more experience and services instead of items.

In the fourth quarter of last year, more than 1,250 billion HUF was spent by the customers of the market-leading Bonus Brigade which is 27 percent of the entire sales.

According to GKI Digital, the number of active online shoppers was over 3.2 million per year, with an average of 12 online purchases. (MTI)