UK Shoppers Turn To Own-Label Food As Inflation Bites, Research Shows
British shoppers are increasingly choosing own-label products to help counter surging inflation, according to research by NielsenIQ that showed overall supermarket spending down on a year ago when COVID lockdown measures were in place.
Sales of branded grocery products fell by 5.1% in the four weeks to 26 March, while sales of own-label, or private-label, products created for chain stores were down 1.9%, the market research company said.
The share of sales for own-label products rose from 52.4% to 53.2% compared to a year ago, it said.
UK inflation hit a 30-year high of 6.2% in February and is heading for 9% later this year, according to the government’s budget watchdog, which predicted living standards in 2022 would fall by the most since at least the 1950s.
ESM
Related news
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >The unexpectedly low inflation in June surprised analysts
The Hungarian inflation data published this week caused a pleasant…
Read more >Related news
Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >Healthy summer nutrition tips with Eisberg
With the arrival of the really hot summer and the…
Read more >