The ÖRT checks the industry commitments

Ildikó Fazekas
general secretary
ÖRT
The Self-regulatory Advertising Board (ÖRT) does the industry-by-industry monitoring of the implementation of pledges made. For instance the examination of the EU Pledge commitments –voluntary limiting advertising to children – showed that 98 percent of companies complied with the rules in social media and 99 percent passed as regards their own websites. General secretary Ildikó Fazekas told that ÖRT analysed 15 brand/corporate websites and 15 own digital platforms (YouTube channel, Facebook page). //
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