FMCG’s Most Frivolous Product Development Ever – Picture of the Day

By: Ipacs Tamás Date: 2023. 04. 24. 08:25

And it’s quite bizarre, and yet creative – although where the idea came from, it might be considered an everyday product. It happened a few years ago that two female entrepreneurs created lip balms under the name Balm Chicky Balm Balm, “characterizing” them with the names of the main characters of 70s adult movies, with three times the usual amount of lip moisturizer. Thanks to the world wide web, we learned that the more than 10-year-old company has recently ceased to exist: perhaps because they could not get the $75,000 requested for operation among the American sharks in 2018.

 

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