Hajdú parenica cheese wins Product of the Year 2017
In early 2015 Kőröstej’s Hajdú parenica product range renewed in both packaging and content. The 190g parenica got a new look and an XL size, and a 105g mini version was also launched. A milder taste and a softer texture characterise the product. As for its history, parenica is said to have come from the Balkans and was formerly made from sheep milk.
Kőröstej is very proud of the fact that they have managed to preserve the artisan character and quality of the product – the beechwood-smoked, cow’s milk cheese gets its final shape with manual work, so no two parenicas are the same! Germany and Sweden are major importers of the product and Hajdú parenica was also very successful at the 2016 Hong Kong Food Expo. In Hungary the product became Product of the Year 2017 in the parenica category. (x)
Related news
Big Hajdú campaign in Arab countries
One of the biggest marketing campaigns of all times promoting…
Read more >Hajdú blueberry-jalapeños grilling cheese 240 g
Every year Kőröstej seeks to win the favour of consumers…
Read more >Related news
Children’s future is at stake now – you can vote in 198 Tesco stores
In 198 Tesco stores across the country, customers can vote…
Read more >Digital era change at Rossmann – the drugstore installs 30 more digital signage devices
Rossmann Hungary has reached another milestone in its digital developments:…
Read more >MOHU: Millions of forints donated
MOHU presented the more than 230 million forints in donations…
Read more >