Most Dynamically Developing Franchise Network of the Year

Borháló Borkereskedés (Wine Network) started out in 2013 and opened 26 wine shops already in the first year. The network operates in Budapest and in 7 counties and its mission is to promote wine consumption and to popularise quality wines. The means to do this is really something new: the wines they sell are selected by the wine expert owners, in strategic cooperation with Hungarian winemakers. In 2014 Borháló’s plans include going abroad and launching private label products.