Display of the Year

International trade association Shop! has rewarded the best in-store displays for the 60th time. The results of the OMA Awards were announced on 28 March at the Global Shop trade show in Chicago.

Permanent display

Amazon Alexa Super Table – Company: Amazon; Contestant: OUTFORM Inc.: The Super Table display was made to introduce the Amazon Smart Home concept. With the Alexa devices shoppers had the chance to try the company’s home solutions.

Semi-permanent display

Schick Hydro disposable razor floor display with robot motion and video – Company: Edgewell Personal Care; Contestant: Pratt Display: In cooperation with Paramount Pictures, the 100-percent recycled corrugated board display’s theme was the film Transformers: The Last Knight.

Temporary display

Maggi Grill Display – Company: Marcas Nestlé S.A de C.V.; Contestant: e3displays: With the innovative design the brand’s goal was to increase sales and to make shoppers remember the two brands, Maggi and C&B.