The global advertising market is growing despite the euro crisis

The Warc has modified its 2012 forecasts for the global advertising market. According to the company's experts; the sector will grow by 5.4 percent this year, this a 0.9 percentage points lower forecast than the August forecast.

As the main cause of the decreasing of the growth, the experts of the company indicated the crisis of the euro zone.. Among the examined 13 markets , four major European markets – Germany, France, Italy and Spain – will have the worst performance this year. In particular, a dramatic year is waiting for the Spanish advertising market, where the experts of Warc expect a 2 percent drop analysts expected – reports mmonline.hu.