First hand account of EuroShop

POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what she had seen at the exhibition and pointed out some sales promotion solutions which are not common in Hungary yet. Dr. Klára Kovács, managing director of Karrier&Stílus noted some special solutions like the display for OTC products which uses magnetic technology, or the equipment designed for smokers in non-smoking environments and its value as an advertising surface, as well as the scope of services offered by the Globetrotter future store. Ákos Tichy, managing director of Idea Zone, revealed that they had been contacted as many times during this exhibition as they are at three other events. Tímea Pesti, regional director of HL spoke about technical innovations by HL which are already available in other countries and about the MARI project.