EuroShop – international trends in the retail and POP trades
EuroShop in Düsseldorf is the biggest retail and POP themed trade show in the world, which is organised every third year.
Writers: Kátai Ildikó és Kolonics Attila
This article is available for reading in Trade magazin 2023/5
Between 26 February and 2 March 2023, 81,000 people from 141 countries visited the 1,830 stands of 55 countries.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/04/1_Euro23_MT53868_opt-1024x683.jpeg)
Euroshop this year, as usual, has been the most extensive trade fair: 1,830 exhibitors, 81,000 visitors, 50% of visitors were representatives of commercial companies
Massive in size
The world’s leading trade fair covers a stunningly big area, as from the 18 halls of Messe Düsseldorf 15 were used, providing more than 120,000m² of net floor space for exhibitors.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/04/2_standok-felulrol1_opt-1024x768.jpeg)
Visitors had to cover an area of 120,000 square metres
Impressive and smart solutions
EuroShop 2023 exhibited everything that can impress the shoppers of today: offline shoppers still like to immerse themselves in experiences, and they like it if they are emotionally touched. However, they also want the convenience, speed and high-level personalisation that online shopping can offer.
In between the buildings, independent exhibitors were present in containers
Sustainability at every level
Sustainability was one of the main topics at this year’s EuroShop. Exhibitors demonstrated that sustainable tools and solutions can contribute not only to climate protection, but are also perfect for telling stories.
Point of sale and sales promotion
The world of in-store marketing is always a colourful and vivid hall at the expo. Display manufacturers brought the latest trends – spectacular cardboard displays, glossy and 3D print materials, automatic displays, etc.
Lighting and digital
Numerous new lighting technology solutions showed up at EuroShop. In the LED section visitors could see installations with 3D effect basically everywhere, from sizes ranging from the bar of a pub to a house, in a spectacular fashion.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/04/4_5en-magyarok-2023022_opt-1024x461.jpeg)
An ad-hoc Hungarian meeting in the great hall: Zsuzsanna Hermann Zsuzsanna (Trade magazin), Attila Kolonics (Art Match), Ildikó Kátai (POPAI), Szilvia Máté (BD Expo), Zoltán Faska (Art Match)
Let’s go Hungary!
There were 8 Hungarian booths at Euroshop – AISS Technologies, Kende Retail, Laurel, Megaholz, Novo Digital, Scan Sign, Shopguard, Tor Ter e-Design – together with several multinational companies with Hungarian subsidiaries, such as Bizerba, e-Label, Tomra, Wanzl, etc. //
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