EuroShop – international trends in the retail and POP trades

Massive in size

The world’s leading trade fair covers a stunningly big area, as from the 18 halls of Messe Düsseldorf 15 were used, providing more than 120,000m² of net floor space for exhibitors.

Impressive and smart solutions

EuroShop 2023 exhibited everything that can impress the shoppers of today: offline shoppers still like to immerse themselves in experiences, and they like it if they are emotionally touched. However, they also want the convenience, speed and high-level personalisation that online shopping can offer.

Sustainability at every level

Sustainability was one of the main topics at this year’s EuroShop. Exhibitors demonstrated that sustainable tools and solutions can contribute not only to climate protection, but are also perfect for telling stories.

Point of sale and sales promotion

The world of in-store marketing is always a colourful and vivid hall at the expo. Display manufacturers brought the latest trends – spectacular cardboard displays, glossy and 3D print materials, automatic displays, etc.

Lighting and digital

Numerous new lighting technology solutions showed up at EuroShop. In the LED section visitors could see installations with 3D effect basically everywhere, from sizes ranging from the bar of a pub to a house, in a spectacular fashion.

Let’s go Hungary!

There were 8 Hungarian booths at Euroshop – AISS Technologies, Kende Retail, Laurel, Megaholz, Novo Digital, Scan Sign, Shopguard, Tor Ter e-Design – together with several multinational companies with Hungarian subsidiaries, such as Bizerba, e-Label, Tomra, Wanzl, etc. //